shopperpro

Mystery shopping reports are not rocket science, but can be a bit overwhelming for the newcomers. There is a lot of information that you need to notice/observe and report on. Some of the report will have picklists, or be multiple choice type questions, and then we get to every shopper’s downfall - the narrative. Try to fill out your reports as soon as you can when you get home while the shop is still fresh in your mind. Here are some other things to watch out for. I know some of these things may seem like common sense, but you would not believe some of the horror stories I have heard.

Please do not forget to use your spell check. Personally, I copy things into Word and use theirs, but there are some toolbars - Mozilla or Firefox - that will do your spell checking for you. I choose to use the extra step of putting my narratives into Word first because if there is a problem with my report submission I can copy it back into my shopping form instead of retyping it. Insure that you have also used proper grammar. Most spell check programs will check that for you while searching for your typos. This is not the time to use your ‘IM’ English. Some of the shopping report systems will have their own spell check versions. It’s fine if you use them as long as you use something!

You will most likely have to leave comments for every ‘no’ answer on your report. Do not simply restate the question in the answer. If the question is, “Was the exterior clean and well maintained?” Do not write, “The exterior was not clean.” A better answer is, “The trashcan in front of the location was overflowing and had a bad odor. The post for the handicapped parking sign was bent and the sign itself showed visible rust. The sign in front of this location had two burned out letters. The front doors were visibly smudged and showed many fingerprints.” Make sure your comments agree with the answers you have already given. If you answered ‘yes’ to the question, “Was the restroom stocked?”, don’t add a comment that the restroom was out of paper towels. It helps if you think of yourself as a living video camera. Your job is to report the facts, not your opinions.

to be continued - part two tomorrow

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